The Culture Within

Vision Statement

The mission of Reliance is “To be the most dominant, efficient and profitable provider of micro finance services in The Gambia”

Mission Statement

To deliver innovative, value-added products and unrivalled service to our customers using state of the art technology, in an environment conducive to promoting strong organizational culture and values, which enable us to attract, nurture and retain talented staff.

Core Values

The manner in which we conduct our business with our customers, regulators, and other stakeholders will be governed by our corporate values namely:

  • Creativity
  • Approachability
  • Reliability
  • Professionalism
  • Ethics
  • Teamwork.

The above translate into the mnemonic CARPET which is fundamental to our service philosophy of delivering the RED CARPET treatment to all our customers regardless of their status, tribal affiliations, race or creed.

Tag Lines

  • Reliance…… Positively Changing Lives!!